category Dine + Design , Event + Technology , Experiential Marketing , Near + Far , Public Relations in a Digital World
In this week’s news, the team took note of some smart marketing partnerships, great finds for business travelers, the pitfalls of “pay-it-forward”, and exciting new design techniques.
There are certain ads, activations or partnerships that make us stop and think: Wow, this brand really gets it! It’s culturally relevant, visually fresh and intellectually inspiring. Sony earned such a reaction with their recent Sony 4K TV video in which they enlisted McCANN and photographer Nick Meek to create an unusually beautiful series of exotic installations. The video that resulted illustrates the awesomeness of their new technology (four times the detail of full HD) via a surreal, technicolor dream. Set against the beauty of Costa Rica’s volcanos, rivers and urban streets, millions of petals and leaves were arranged and manipulated…
category Event + Technology , Form + Function , Near + Far , Scene + Heard , Social + Media , Uncategorized
Art Basel 2013 through the eyes of an outsider, who experienced the show online, and an insider who traveled to Miami to experience the fairs.
Traveling can open the mind reveal the silver lining… A 5 a.m. wakeup call is really just another chance to use our awesome JCPenney Home Bodum coffeemaker. Spritzer spillage on the Mohawk SmartStrand becomes a perfect demonstration opportunity for the carpet’s awesome stain-resisting power. And a late night arrival to a campsite in Iowa is apparently a great way to make new friends and get their “glamping approval” on our Flavor Paper wallpaper. We had so much fun on our RV journey in August that we wanted to recount all the places we saw, characters we met and impressions we made. Take a look at our…
category Event + Technology , Near + Far , PR RV , Public Relations in a Digital World , Scene + Heard , Uncategorized
Have you heard of Public Relations Tailgating? Probably not, because we invented it today. Let us explain… We pulled in to our final destination, Meredith Publications, in Des Moines, IA, around 9:30 am. Rolled out our RV awning and Mohawk SmartStrand rug, inflated some Blofield furniture, and laid down our tablecloths made from Calico fabrics. Then we whipped up some delicious sandwiches, sliders, and fresh cookies to put on QSquared serving pieces, and arranged the jcpenney MarthaCelebrations paper goods. By 11 am sharp we were ready for company- we have grown quite accustomed to inviting people into our RV (motor…
As you may have heard, today was awesome from the time we woke up. We’re not normally an agency that toots its own horn- we’ve always chosen to keep the spotlight focused firmly on our clients. But it was incredibly special to be featured in Stuart Elliott’s column in the New York Times for doing what we do- making sure the world knows what wonderful people and products we work with. And, though we’ve been wildly tweeting and posting and blogging the trip, the recognition and comments we’ve received are a validation of a core VP+C belief: Facebook can’t make…
We know there are burning questions about the PR RV out there right now. Forget “Are these people out of their minds?” and let’s focus on “Where are they sleeping?” It’s not the Ritz. There’s a new campground on the itinerary each night, and we’ve officially survived our first night of glamping. There were mosquitoes in the showers, and sulfur-scented well water, (and a small incident with a roadblock about a mile down the road at 11:00 last night that nearly cracked us) but we made some awesome new friends who showed us their stunning photos of Yellowstone, and, to be…
The PR RV’s first day was unlike any other, honestly. Driving an RV halfway across the country with your colleagues would be unique under any circumstances, but we’re cruising down I-80 under very plush circumstances, without a single spat or speeding ticket between us. Despite being caught behind a tractor on a winding country road, we managed to squeeze in some amazing activities. First stop was Frank Lloyd Wright’s Fallingwater, outside Pittsburgh. The setting is enough to take your breath away. But the house. Oh, the house. It is truly a marvel. If you haven’t been and you love architecture…
We are officially barreling down the highway in our 31′ RV! The wifi is cranking and so are the tunes. Can’t wait to check out Falling Water, The Warhol Museum, eat some yummy snacks + see our parking spot for the night. So far so good on day 1 in the PR RV. Be sure to follow our journey on Facebook, Instagram + Twitter for up to the moment pics and anecdotes.