category Dine + Design , Near + Far , Scene + Heard
After a stop in Michelle’s hometown, we’re cruisin’ to Wesport, CT, to check out the happy places that make Margaux Caniato, principal + chief rainbow maker, feel right at home: Just an hour outside NYC, Westport, CT, is where I spend my family time and it holds a special place in my heart. It’s a shoreline community so the beach, Compo Beach, is our everything—dinner on the beach, coffee at the beach, yoga on the beach, church at the beach, and play at the beach all year long. The famed Flag Bridge is as charming as the rainbows that regularly…
category Near + Far
As part of the #VPCHomeTour series, where we take a walk in each team member’s shoes and explore their neighborhoods and favorite haunts, Michelle Shen, vice president, shares her Jersey City gems: I made my move into Jersey City over five years ago, with the mindset that I’d eventually inch my way back into NYC. But, after settling in and exploring a little, the idea of ever departing makes my heart hurt. I consider myself a lucky gal to live right across the street from what I think is one of the area’s best kept secrets – The Liberty State Park…
category Near + Far
As November came to a close and we crawled out of our turkey-induced comas last week, VP+C was able to keep the spirit of reflection, gratitude and thanks alive thanks to JCPenney’s cross-country #GivingTuesday events. Members of our team flew to cities from Phoenix to Miami to bring local Boy & Girls Clubs chapters into stores for a holiday shopping spree, with each kid receiving a $100 gift card to purchase presents for their families. In each location, hometown NFL and NBA stars made guest appearances, surprising and delighting the recipients. We were absolutely awed by the athletes who generously gave their time to shop with the kids…
category Near + Far , Quick Reads
This month we’re feeling Fava Bean (by Valspar)! It’s energetic yet subdued, and whether or not you go green this shade is sure to make you smile. Here’s why the hue has us inspired: Jackie Jives with Avocado Creating meals based on color is a great way to shake things up in the kitchen. Even better, the best colors are found in oh-so-good-for-you fruits and vegetables. Cue, the Avocado! For me, avocados are an instant reminder of the good life, and are a treat that I can put in and on everything! Some examples: use it on a sandwich to replace high…
category Clean + Green , Near + Far
Artist Ellie Davies spent 7 years in the forests of the UK creating a series of images that place the viewer somewhere between fantasy and reality.
category Content Marketing , Event + Technology , Near + Far , Public Relations in a Digital World , Quick Reads , Scene + Heard
We’re keeping our eyes peeled for enlightenment, new tools, and far flung experiences from the worlds of travel, design, + social media.
category Near + Far , Scene + Heard
Friend of VP+C Sam Wasserman goes west to pursue a career in PR- and we’re following his adventures.
category Content Marketing , Dine + Design , Form + Function , Near + Far , Public Relations in a Digital World , Quick Reads , Scene + Heard , Social + Media
We’re packing away our white pants and looking at what’s fresh, shiny and new for – gulp – fall. See this week’s dispatches on PR, ethics, design and collegiate style.