About VP+C

VP+C is an entrepreneurial-minded integrated marketing and communications agency specializing in design, wellness, retail + e-commerce, lifestyle and beauty.

Public Relations + Media Outreach

The depth and breadth of the VP+C team’s media relationships  – not to mention decades of experience in the lifestyle space – drive business results for our clients.

Our approach is holistic, with deep and wide outreach to local and national media across print, broadcast and online media, including digital influencers and bloggers. We know what editors want, and they know we deliver.

We pride ourselves on our fresh, creative thinking, strategic insight and unmatched execution.

Experiential Marketing + Pop-Up Shops

With an award-winning experiential marketing division and expertise in the pop-up retail space, VP+C has the ability to design and produce large-scale and intimate events.

Our experience includes Digital NewFronts for Time Warner, Upfront presentations, Road Shows, VIP press events and experiential marketing programs.

We were among the first to create pop-up shops, serving up unique pop-up experiences for brands including Joe Fresh, AMC, Teen Vogue and Wired, to name a few.

Digital Marketing + Online Advertising

It’s a fine line between PR and digital, and we’re right in the thick of it, designing and developing custom e-commerce websites, email newsletters, digital invitations, and creating blog content + video.

We develop influential blog posts for the Huffington Post and other online outlets to build our clients’ authority online.

Our digital services include programmatic media buying across a wide range of outlets, from Facebook and premium display to Google AdWords and Bing, along with SEM and SEO.

Influencer Engagement + Social Media

Influencer marketing has changed the media landscape and we’re there with you all the way: negotiating deals with top-rated talent, reaching out to groups of bloggers for unique content and seeding Instagrammers for product exposure.

We create social content including photography, shareable graphics and video that increases visitor engagement, encourages site visits or drives sales. We have the trust of key industry leaders and know how to manage the process to generate return on investment.

Brand Development + Communication Strategy

Clients seek our strategic council as an outside perspective helps bring clarity and adds to the dynamics of their internal brainpower. We’re equality versed in crafting a rebranding strategy for a multinational heritage company and establishing an entirely new brand.

We generate all aspects of the communication strategy from corporate identity to PR to online rollout.

Graphics + Packaging Design

Our graphic design team has the skills and experience to rise to any design challenge, from designing the logo, graphics and packaging for natural skin care line Farmacy, to creating trend sheets and aspirational gifting programs to promote client products to editors.

We also develop 3D animated keynote presentations for thought leadership sessions, sales materials, 3D video animations, and communication pieces that are distinctive, stylish and innovative.