There are certain ads, activations or partnerships that make us stop and think: Wow, this brand really gets it! It’s culturally relevant, visually fresh and intellectually inspiring.

Sony earned such a reaction with their recent Sony 4K TV video in which they enlisted McCANN and photographer Nick Meek to create an unusually beautiful series of exotic installations. The video that resulted illustrates the awesomeness of their new technology (four times the detail of full HD) via a surreal, technicolor dream.

Set against the beauty of Costa Rica’s volcanos, rivers and urban streets, millions of petals and leaves were arranged and manipulated in a brilliant fashion only to be played back in slow motion and paired with hauntingly serene music. If only we could have been on location for this awe-inspiring escapade.

Photos via designboom.