This week, many of us gravitated towards recent public relations challenges, as well as taking a look at how industries seem to be adapting and changing with the ever-evolving Gen Z + Millennial-focused landscape. (Plus, a sprinkling of new tabletop design and partnerships, and too beautiful to eat cake design)! Gabriel Rodriguez-Calderon: Where Was the PR Counsel at Pepsi? After Pepsi’s major social blunder earlier last week, many PR pros now wonder if a communications executive could have helped Pepsi avoid the embarrassment caused by its ill-considered ad starring Kendall Jenner. Experts claim that a communications professional would have been…
category Public Relations in a Digital World
The public relations career can sometimes be perceived as conniving and superficial thanks to unrealistic portrayals of the communications field, such as Scandal and Spin City. Publicists are sometimes rendered as reckless individuals who don’t do any work beyond attending parties and deceiving people. But, nothing could be further from the truth! So this post is dedicated to debunking several misconceptions about the practice. Beware the Spin of an Invisible Public Relations Public relations professionals are still seen as unethical manipulators of the truth. In fact, a 2004-agency survey revealed that only seven percent of Americans thought company public relations…
category Content Marketing , Event + Technology , Near + Far , Public Relations in a Digital World , Quick Reads , Scene + Heard
We’re keeping our eyes peeled for enlightenment, new tools, and far flung experiences from the worlds of travel, design, + social media.
category Content Marketing , Dine + Design , Form + Function , Near + Far , Public Relations in a Digital World , Quick Reads , Scene + Heard , Social + Media
We’re packing away our white pants and looking at what’s fresh, shiny and new for – gulp – fall. See this week’s dispatches on PR, ethics, design and collegiate style.
category Dine + Design , Event + Technology , Experiential Marketing , Near + Far , Public Relations in a Digital World
In this week’s news, the team took note of some smart marketing partnerships, great finds for business travelers, the pitfalls of “pay-it-forward”, and exciting new design techniques.
Traveling can open the mind reveal the silver lining… A 5 a.m. wakeup call is really just another chance to use our awesome JCPenney Home Bodum coffeemaker. Spritzer spillage on the Mohawk SmartStrand becomes a perfect demonstration opportunity for the carpet’s awesome stain-resisting power. And a late night arrival to a campsite in Iowa is apparently a great way to make new friends and get their “glamping approval” on our Flavor Paper wallpaper. We had so much fun on our RV journey in August that we wanted to recount all the places we saw, characters we met and impressions we made. Take a look at our…
category Event + Technology , Near + Far , PR RV , Public Relations in a Digital World , Scene + Heard , Uncategorized
Have you heard of Public Relations Tailgating? Probably not, because we invented it today. Let us explain… We pulled in to our final destination, Meredith Publications, in Des Moines, IA, around 9:30 am. Rolled out our RV awning and Mohawk SmartStrand rug, inflated some Blofield furniture, and laid down our tablecloths made from Calico fabrics. Then we whipped up some delicious sandwiches, sliders, and fresh cookies to put on QSquared serving pieces, and arranged the jcpenney MarthaCelebrations paper goods. By 11 am sharp we were ready for company- we have grown quite accustomed to inviting people into our RV (motor…
As you may have heard, today was awesome from the time we woke up. We’re not normally an agency that toots its own horn- we’ve always chosen to keep the spotlight focused firmly on our clients. But it was incredibly special to be featured in Stuart Elliott’s column in the New York Times for doing what we do- making sure the world knows what wonderful people and products we work with. And, though we’ve been wildly tweeting and posting and blogging the trip, the recognition and comments we’ve received are a validation of a core VP+C belief: Facebook can’t make…
We know there are burning questions about the PR RV out there right now. Forget “Are these people out of their minds?” and let’s focus on “Where are they sleeping?” It’s not the Ritz. There’s a new campground on the itinerary each night, and we’ve officially survived our first night of glamping. There were mosquitoes in the showers, and sulfur-scented well water, (and a small incident with a roadblock about a mile down the road at 11:00 last night that nearly cracked us) but we made some awesome new friends who showed us their stunning photos of Yellowstone, and, to be…