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category Near + Far

As part of the #VPCHomeTour series, where we take a walk in each team member’s shoes and explore their neighborhoods and favorite haunts, Michelle Shen, vice president, shares her Jersey City gems: I made my move into Jersey City over five years ago, with the mindset that I’d eventually inch my way back into NYC. But, after settling in and exploring a little, the idea of ever departing makes my heart hurt. I consider myself a lucky gal to live right across the street from what I think is one of the area’s best kept secrets – The Liberty State Park…

By Connor Tippett (VP+C Summer ’17 Intern) Millions of people lay claim to the 300 square mile patch of land that is New York City, but few venture to one of the city’s largest outdoor food vendor parks with a little NYC flair of its own. Smorgasburg recently relocated to the up and coming Williamsburg neighborhood. The riverfront venue provides an iconic view of the NYC skyline overlooking the East River. The outdoor food park features a variety of food and beverages ranging from fresh juice out of an exotic dragon fruit to burgers using Ramen noodles in the place…

By Sarah Duncan (VP+C Summer ’17 Intern) A common dream among millennials involves traveling to far away cities and experiencing things that many only dream of. So what happens when you’re given the chance? I was lucky enough to be given the opportunity to intern in New York City with VP+C this summer and knew immediately that I could not let a second go to waste. The concept of a New York minute is real. They move at a different speed than the rest of the world; making it easy to allow a moment to pass without a second glance. Instinctively…

This week was an eclectic mix of stories from all realms! Read on to see our favorite eye-catching stories of the week… Jamie Weissman Some hospitals are focusing more on design to make visits less intimidating for patients and their families. (via CNN) Lisa Jasper I love this breakdown of text laughter. (via The New York Times) Sarah Duncan Marta Minujín demonstrates her resistance to political repression through her most recent endeavor, the Parthenon of Books. Using donations from people around the world, she has cast a light on the comparison of the persecution of writers in the past and…

We saw both the rise of maximalism trend this week, as well as a trend of food publications moving further south. Read on to see more of the stories that piqued our interest this week… William Oh: Food Pubs Moving South Food & Wine’s magazine’s office is moving to Birmingham from NYC. This NYT article also examines the various angles behind the move and the state of food media. (via The New York Times) Melodie Mendez: Maximalism is Back In Move over, minimalists. Maximalism is in! (Albeit, certainly not my cup of joe). (via Archpaper) *Note from Lisa: More is more, and…

This week we had an unintentional architecture focus, with everything from performance art inspired by iconic buildings to how architecture can influence everything from stress levels to public health. (Honorable mention… fried chicken in space). Read on for our stories of the week! Meghan Dockendorf: Performance Meets NYC Architecture Come November, live architecture-focused performances will debut in NYC. Put on by Performa, this new program called Circulations, aims to examine the movement of bodies in space, while looking at how architecture exists in today’s built environment. The site-specific acts will take place at iconic venues across the city. Let’s remember to…

From fossilized takes on iconic design, to climate change and the best place for wedding dress inspiration, here are the stories that captured our attention this week! Lisa Jasper: Design History Fossilized in Crystal I love seeing these iconic design items reimagined in such a timeless (but completely on-trend) organic material. (via Fast Co. Design) William Oh: Monochromatic Store Jumps Across the Pond Tomorrow marks the US opening of Chrissie Rucker’s the White Company in Flatiron, an upscale home & lifestyle store based in the UK – it’ll be interesting to see how the monochromatic offering will be received. (via The New…

Take a look at what caught our eye this week in the news and on the web! Gabriel Rodriguez: Public Editor Role vs. Social Media With social media serving as a modern watchdog for outlets and journalists, The New York Times announced Wednesday it will offer employee buyouts and eliminate the public editor role. But can outlets rely solely on the judgement of social media users (not always knowledgeable of journalistic principles) as a vigilant force overseeing today’s news? The last word has not been spoken here. (via The New York Times) Melodie Mendez: Quirky Gift List We do a…

2017 must be the year of honey! Our design team at VP+C, led by CEO/Executive Creative Director Mark Veeder and Art Director + Designer Margaret Park, are responsible for the creation and development of Farmacy Beauty‘s line of beautiful eco-friendly packaging. Recently, Honey Potion Renewing Antioxidant Hydration Mask (pictured above) has been rising to the forefront and has been recognized within the industry for innovation in packaging design, including winning a Silver DuPont Packaging Award, as well as both a GDUSA Packaging Award and Merit Award from the HOW International Design Awards. Honey Potion also took home top honors at the 2017 Cosmetic…

From Eurovision excitement, new public art in NYC, and inspiring Heneiken commercials, here are our stories of the week! Sara Gardner: Come Together (Over a Beer) Studies have shown that short, casual conversations about hot-button issues can really be effective in changing people’s minds – or at least in putting a face to the issue. This “World’s Apart” ad for Heineken by Agency Publicis London exemplifies this, and confronts the political climate in a way that seems to be way more genuine and effective – especially compared to the embarrassing Pepsi/Kendall Jenner ad that felt exploitative and out of touch. The…