category Quick Reads
From fossilized takes on iconic design, to climate change and the best place for wedding dress inspiration, here are the stories that captured our attention this week! Lisa Jasper: Design History Fossilized in Crystal I love seeing these iconic design items reimagined in such a timeless (but completely on-trend) organic material. (via Fast Co. Design) William Oh: Monochromatic Store Jumps Across the Pond Tomorrow marks the US opening of Chrissie Rucker’s the White Company in Flatiron, an upscale home & lifestyle store based in the UK – it’ll be interesting to see how the monochromatic offering will be received. (via The New…
category Quick Reads
Take a look at what caught our eye this week in the news and on the web! Gabriel Rodriguez: Public Editor Role vs. Social Media With social media serving as a modern watchdog for outlets and journalists, The New York Times announced Wednesday it will offer employee buyouts and eliminate the public editor role. But can outlets rely solely on the judgement of social media users (not always knowledgeable of journalistic principles) as a vigilant force overseeing today’s news? The last word has not been spoken here. (via The New York Times) Melodie Mendez: Quirky Gift List We do a…
category Form + Function
2017 must be the year of honey! Our design team at VP+C, led by CEO/Executive Creative Director Mark Veeder and Art Director + Designer Margaret Park, are responsible for the creation and development of Farmacy Beauty‘s line of beautiful eco-friendly packaging. Recently, Honey Potion Renewing Antioxidant Hydration Mask (pictured above) has been rising to the forefront and has been recognized within the industry for innovation in packaging design, including winning a Silver DuPont Packaging Award, as well as both a GDUSA Packaging Award and Merit Award from the HOW International Design Awards. Honey Potion also took home top honors at the 2017 Cosmetic…
category Quick Reads
From Eurovision excitement, new public art in NYC, and inspiring Heneiken commercials, here are our stories of the week! Sara Gardner: Come Together (Over a Beer) Studies have shown that short, casual conversations about hot-button issues can really be effective in changing people’s minds – or at least in putting a face to the issue. This “World’s Apart” ad for Heineken by Agency Publicis London exemplifies this, and confronts the political climate in a way that seems to be way more genuine and effective – especially compared to the embarrassing Pepsi/Kendall Jenner ad that felt exploitative and out of touch. The…
category Public Relations in a Digital World
This week, many of us gravitated towards recent public relations challenges, as well as taking a look at how industries seem to be adapting and changing with the ever-evolving Gen Z + Millennial-focused landscape. (Plus, a sprinkling of new tabletop design and partnerships, and too beautiful to eat cake design)! Gabriel Rodriguez-Calderon: Where Was the PR Counsel at Pepsi? After Pepsi’s major social blunder earlier last week, many PR pros now wonder if a communications executive could have helped Pepsi avoid the embarrassment caused by its ill-considered ad starring Kendall Jenner. Experts claim that a communications professional would have been…
category Quick Reads
Take a look at this week’s highlights and what we’ve been reading… Sara Gardner: Millennial Pink Trend Millennial Pink… it’s a real thing. It’s currently popping up everywhere in all different forms, from fashion and films to packaging and photography – to me, it seems like it really is the defining color of these past few years. But why is it so appealing? This piece on The Cut tries to unpack the chronology behind it’s rise to fad status. Bonus: if you scroll to the end of the article, they highlight a few other fad colors from years past. (via…
category Quick Reads
Music makes the world go ‘round, and the same goes for our office – we’re always up for a good tune to groove to during the workday. We recently switched to Spotify, and we decided to explore the streaming platform’s content by making a playlist of our own. Since it’s a #TBT, we had to go with the oldies and pop tunes from years past that make us boogie – hope you enjoy! Click the link below to listen. VP+C’s Office #TBT Playlist
category Quick Reads
Here are the news stories that caught our eye this week! With pieces on everything from artificial intelligence to custom 3D printed furniture – we’ve got you covered. William Oh: Print The Future At tech start-up Print the Future’s pop up shop in Midtown, customers can “collaborate with interior designers to design furniture and home goods” with an impressive turnaround time of 24 hours. Other pop-ups are planned in San Francisco, Los Angeles, Austin, Chicago and Miami. (via The Editor At Large) Lisa Jasper: Honey-Laced Drinks It’s no secret that we’re friends of the bees at VP+C. Here’s a sweet…
category Uncategorized
This week, our top stories range from a solution-oriented mindset for the current political climate, to why Buffalo has been named the nation’s best place for architecture junkies. Margaux Caniato: The Spirit of Solutions My story this week comes in the spirit of looking for solutions to our current divided America, rather than dwelling on the negatives at hand. Mr. Berggruen serves up a brave new approach with a think tank he has personally funded. (via The Wall Street Journal, and academic PDF available here) Melodie Mendez: The Nation’s Top Architecture Haven Is… Buffalo? No offense to Buffalo, NY, but who…
category Uncategorized
If you’re still into Brussels Sprouts, you may want to rethink that sentiment because they are so 2015. And, as we kick off a new year, Kale is only hanging onto its 2016 crown by a short stem. We’re not food snobs, but you can’t deny that a new vegetable seems to win the produce pageant each year and rises to become the next big dill. So for 2017, our team is betting on the below, what about you? GABRIEL – SPINACH LISA – BROCCOLINI MEGHAN – CAULIFLOWER While kale will forever be the queen of my greens, I’m cruising…