Not everyone knows that one of our fearless leaders, Mark Veeder, is an avid gardener and budding horticulturalist. In fact, he discovered a new strain of echinacea in 2004. His ‘Green Envy’™ is a green flower in the Echinacea family, a healthful herbaceous plant genus that helps ward off winter cold symptoms. According to testing conducted by Stephen Moring, a research scientist at the University of Kansas and the country’s leading Echinacea expert, ‘Green Envy’ has even more active healing properties than the traditional purple variety. According to our tour guide at Fallingwater, humans are missing vitamin N: Nature. We agree! So…

The PR RV’s first day was unlike any other, honestly. Driving an RV halfway across the country with your colleagues would be unique under any circumstances, but we’re cruising down I-80 under very plush circumstances, without a single spat or speeding ticket between us. Despite being caught behind a tractor on a winding country road, we managed to squeeze in some amazing activities. First stop was Frank Lloyd Wright’s Fallingwater, outside Pittsburgh. The setting is enough to take your breath away. But the house. Oh, the house. It is truly a marvel. If you haven’t been and you love architecture…

We are officially barreling down the highway in our 31′ RV! The wifi is cranking and so are the tunes. Can’t wait to check out Falling Water, The Warhol Museum, eat some yummy snacks + see our parking spot for the night. So far so good on day 1 in the PR RV. Be sure to follow our journey on Facebook, Instagram + Twitter for up to the moment pics and anecdotes.  

We’re just a few hours away from the start of our PR RV journey, and as we unpack our snacks and organize our supplies, we can’t help but be amazed by how beautiful this vehicle is. It’s become apparent to our team that the PR RV isn’t just a celebration of our clients- it’s also an ode to the craftsmen who apply the finishing touches to every project. Without Jimmy DiResta, fabricator extraordinaire, the buildout would have been homespun and scary– nothing more than a temporary display– instead of the roaming home we’re all already feeling it will be. He’s given…

Take a look behind the scenes and see how our (glamorous!?!) PR road trip is shaping up as the RV is transformed into a style dynamo. We went from this – to that – in no time flat. Note the Flavor Paper Meteor Flower wallpaper in Bollywood, the closet and drawers in Benjamin Moore’s Washington Blue from the new Colonial Williamsburg Collection, and Bayview laminate in Toasted Chestnut from Mohawk Flooring.  

Why would five sane, (or at least sane-seeming) New York public relations professionals trick out an RV and go on a road trip to Des Moines, Iowa? In August? The week BEFORE Labor Day? Because, we feel strongly, that, in this digital age, the concept of connectivity has changed dramatically and we’ve lost the eye contact and face-to-face meetings that enable personal relationships to bud and blossom. As relationships with key media contacts are the lifeblood of VP+C’s PR business and one of the most valuable assets we offer our clients, we decided to mix it up a little and,…

The first gestural remote device we saw go mainstream was Wii, Nintendo’s revolutionary gaming system that broke the 4th wall of at-home entertainment. Of course there are other devices that paved the way (cut to passionate gamer forum) and lots of competitors vying for the top spot. Kinect, Xbox’s magical 3 camera, motion-sensing gaming system, soon followed and ditched the hand-held controller. Now Leap Motion is creating a system that works with your computer to fill the needs of 3-d modellers and designers everywhere. The upward facing unit uses 2 cameras to create a hemisphere of vision that reads small movements in all directions. However, there is a…

The most effective PR professionals today are true spin-doctors: general practitioners with an ability to take a 360-degree approach to their businesses and campaigns. This is not “The Father of Spin” Edward Bernays style spin,  but rather a strategic process that looks at all available media channels and leverages each to drive deeper conversation and awareness around our clients’ messages, products, people and ideas. Some PR practitioners continue to craft a press release and send it to everyone on their media list. However, this blanket approach rarely garners the amount of attention that thoughtfully crafted, unique proposals engender, prior to being…