category Content Marketing , Event + Technology , Near + Far , Public Relations in a Digital World , Quick Reads , Scene + Heard
We’re keeping our eyes peeled for enlightenment, new tools, and far flung experiences from the worlds of travel, design, + social media.
category Content Marketing , Dine + Design , Form + Function , Near + Far , Public Relations in a Digital World , Quick Reads , Scene + Heard , Social + Media
We’re packing away our white pants and looking at what’s fresh, shiny and new for – gulp – fall. See this week’s dispatches on PR, ethics, design and collegiate style.
There are certain ads, activations or partnerships that make us stop and think: Wow, this brand really gets it! It’s culturally relevant, visually fresh and intellectually inspiring. Sony earned such a reaction with their recent Sony 4K TV video in which they enlisted McCANN and photographer Nick Meek to create an unusually beautiful series of exotic installations. The video that resulted illustrates the awesomeness of their new technology (four times the detail of full HD) via a surreal, technicolor dream. Set against the beauty of Costa Rica’s volcanos, rivers and urban streets, millions of petals and leaves were arranged and manipulated…
category Content Marketing
Technology has changed our lives and influenced the way we make purchase decisions. Landlines have been cut, consumers are on the move and using their devices to consume an ever-expanding array of content and services. Our environment has changed and, as marketers, we need to respond to this development and shift the way we interact with our audiences. Where does content marketing fit into this shift? According to Joe Pulizzi, founder of the Content Marketing Institute, the formal definition of content marketing is: A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a…