This weekend the VP+C team worked it out at the JCPenney iHeartRadio Fiesta Latina Glam Suite in Miami. We got to hang out with the most glam group of bloggers you’ve ever seen, and then then the group headed over to American Airlines Arena for one of the year’s hottest latin music events- think J.Lo, Pitbull, Prince Royce and mucho, mucho más. JLo and Pitbull bring the fire!  

As a runner of three years, this was my first New York City Marathon, not as a competitor, but as a friend + team member. One of the world’s biggest marathons, the TCS New York City Marathon, and this past November 1st marked its 45th anniversary! This marathon kicks off at the Verrazano-Narrows Bridge in Staten Island into Brooklyn, across the Pulaski Bridge into Queens, over the Queensboro Bridge into Manhattan, all while getting a glimpse of the South Bronx before finishing at Central Park. Although, I was not among those running the marathon, as an active member of the…

We were so very proud to kick off a blog series on FarmacyBeauty.com this week with Jamie Graber of Gingersnaps Organic on the eve of her first book launch. The best kept secret (no longer) is that Jamie actually worked with us here as an assistant of Mark Veeder’s many moons ago. She was an entrepreneur at heart and health nut way back then and we are so happy to see her follow her dreams and succeed in such a terrific way. GO Jamie GO!   The future is here! Having only seen back to the future for the first…

Turns out Sir Richard enjoyed reading “In-N-Out Burger” almost as much as we did.

Will is drawn to how Google marketed Google Photos, their photo & video storage solution, by using social media last weekend. With the #paywithaphoto activation, Google’s decal-ed Belgian wafel trucks were located in various parts for passersby (or wafel-seekers) to pay for a wafel by searching for a random photo within a time limit. Margaret is fascinated by the way THINX is revolutionizing the feminine hygiene industry by creating a leak-resistant, microfiber underwear that eradicates the need for feminine hygiene products. As part of THINX’S mission they are donating via a Buy-One-Give-One model to Uganda-based organization AFRIPads, making reusable feminine hygiene…

  In an effort to stop slouching, Rachel went straight to the App store to download Nekoze. The free web app monitors your posture and a scary cat pops up and meows until you’ve corrected it. Slouching and “um”s are a thing of the past here at VP+C.   Rachel also found the coolest new workout spot. We fancy ourselves as a group of publicists who come up with really innovative and dynamic ideas, so we know good PR when we see it. Hats off to Nike for integrating a fitness studio in its SoHo showroom!     Michelle is…

VP+C rose to Adweek’s challenge to decode Chevy’s recent press release written entirely in emoji’s – Words Alone Can’t Describe the 2016 Cruze.  Below is each person’s own interpretation of the first paragraph of this playful press release. Find the true translation at the very end and let us know who you think took home the gold! Michelle Detroit, MI- Two days from now a new Chevy car will be born, with love. Designed with mobile capabilities, striking angles and unprecedented fuel stamina for a sports vehicle. The dough you’ll save with this investment will make the whole family happy….

This summer, we’re going on a serious diet. But instead of swearing off brownies to better squeeze into our swimsuits, we’re cutting out a different kind of filler: from July 1- August 31

Meg’s gearing up to give her pad a much needed pick me up, which is why she’s digging the design tips that today’s top NY designers are dishing out.

This month we’re feeling Fava Bean (by Valspar)! It’s energetic yet subdued, and whether or not you go green this shade is sure to make you smile. Here’s why the hue has us inspired: Jackie Jives with Avocado  Creating meals based on color is a great way to shake things up in the kitchen. Even better, the best colors are found in oh-so-good-for-you fruits and vegetables. Cue, the Avocado! For me, avocados are an instant reminder of the good life, and are a treat that I can put in and on everything! Some examples: use it on a sandwich to replace high…