While flipping through Time Out New York during my morning commute today, the one page that tickled my curiosity was this Ray-Ban ad:
Confusing much!?
First of all, as a reader I am being compared to the capital of England. Secondly, ‘Never Hide?’ – I am pretty sure I haven’t played hide-and-seek in over a decade.
A cliffhanger nonetheless, I instantly Google-d and Facebook searched for details as to what this event actually consists of to find… Nothing!
The most details I could find on their website and Facebook was this:
This 19th March, Ray-Ban invites you to an event of epic proportions.
12 Cities. 12 live feeds. One objective.
Bring your message to the world.
NEVER HIDE.
Anyone with a Ray-Ban ‘in’ want to give me the scoop?
Well, since Ray-Ban is implying that I normally hide from the world, and used the phrase “epic proportions,” I guess I’ll have to go.
What a marketing strategy. Now you know where where to find me on March 19th!
Check out their Facebook to learn… well not much more… but to RSVP and find out who else will be quenching their curiosity!
