Just a few blocks from our SoHo office, growing San Francisco brand Everlane created a charmingly unique pop-up shop. Their inspired basics are underscored by radical transparency in which they outline their manufacturing cycle to bring you high quality at a low cost. Sounds good to me!
They brought this concept to life by creating an exhibition where they sold their wares, called out pricing on everything (including the build out of the pop-up itself) and held a variety of events to engage foodies, fashionistas and more. The design was a minimal, San Francisco modern vibe with wood shelving units, pegs, neutral tones, plants, copper accents and an overall down-to-earth, airy energy. The clothes are streamlined and easy to wear, and hey, the price is right.
