As a marketing strategist focused on digital and interactive media, you’d think that I was impervious to marketing wouldn’t you?
Wrong.
I admit it, I fall for (usually) good marketing campaigns all the time, and one brand I love is Moleskine. Maybe it’s the connection to Vincent Van Gogh and Hemingway, or just the feel of the thick paper, but I feel lost without a Moleskine notebook. And the more digital my world becomes, the more I crave at least one real book.
Of course I’m also hooked on Evernote, and have it on all my devices: four web browsers, an iPhone, iPad and two laptops. Now, to make my world complete, Moleskine has brought the two together, with the Moleskine Smart Evernote Notebook.
This smart app lets you write in your notebook as usual, then scan and sync your notes with your online Evernote notebooks. It comes with color-coded stickers to tag pages so they upload directly to the assigned Evernote folder. And, the pretty good text-recognition engine in the iOS app makes your text searchable.
Genius.