VP+C rose to Adweek’s challenge to decode Chevy’s recent press release written entirely in emoji’s – Words Alone Can’t Describe the 2016 Cruze. Below is each person’s own interpretation of the first paragraph of this playful press release. Find the true translation at the very end and let us know who you think took home the gold!
Michelle
Detroit, MI- Two days from now a new Chevy car will be born, with love. Designed with mobile capabilities, striking angles and unprecedented fuel stamina for a sports vehicle. The dough you’ll save with this investment will make the whole family happy. Chevy executive says, ’The innovative features of the Chevy Cruze will change the world.
Lisa
People Love Cars
Detroit, Michigan –In two days time, a dramatic new car will be born, and you will love it. It connects to your smartphone, has striking angles, and great gas mileage, all while playing as many sports as Bo Jackson. It’s the best new thing since sliced bread, and everyone is texting their friends about it. Car and Driver says this car is a bright idea that will save the world.
Meghan
PEOPLE LOVE DRIVING
If you are cruising around town blasting music, stop. No matter what time of day or night in cities across the country, Chevy will be showing off a new kind of cute car that will change the automotive industry and that all will love. Think, new technology, a striking and sleek design, and fuel efficiency for top sports performance. It’s a new breed that’s dressed up with all of the bells and whistles while designed for families, too. Chevy president Blaise Foley says, “This new smart car is going to change the world.”
Rachel
People Love Cars
Nashville, TN — Its been many moons since a dramatic, new car has been born made purely with love. With the technology, power, and fuel efficiency to make it from basketball to tennis practice and everything in between. Thumbs up to the new car that’s fit for a chef, a queen, soccer moms, and kids who just want to text. Dad will say, “This is such a bright idea for a new car that is on its way to save the world.”
William
You’ll love this car
If you’re driving, stop. Day or night, happy or sad, there’s a new car chicks love. Sync your phone, retractable roof, and more miles per gallon to get you active. Thumbs up to the new belle of the ball that will get everyone talking. A car that makes even your dad say, “wow, a new car that’s eco-friendly.”
Ariadne
Cars make people happy. Just driving through the city in your car while listening to music? Not anymore. After all this time days and nights, happy and sad memories, comes a new (baby chicken) car. With internet connection for your phone, games plus enough energy for the sports/ fitness addict. Fine new toast. For the trendy girl, it’s a topic for conversation. It’s also a car for the working man. With new lights and energy that help save the planet.
And, finally, the real meaning of the message –
DETROIT — In two days at the Fillmore Theatre at 7 p.m., a new Cruze will be born and you are going to love it.
The all-new 2016 Cruze blends innovative technology, striking design and impressive efficiency into one sporty ride. It’s the best new thing since sliced bread for stylish and socially connected people. A Chevrolet spokesperson said: “We had the idea that the new Cruze could change the world.”
For the full press release: Chevy Cruze