The poet and art critic Guillaume Apollinaire said, “Color is the fruit of life.” A slightly precious thing to say, but cut him some slack. It was a long time ago when people were less cynical than they are today. Whatever you might think of Apollinaire’s metaphor, his message was clear. Color makes life more enjoyable, which is why Valspar — whose paint comes in thousands of colors and is the most widely distributed of any coatings — is on a mission to help red-green colorblind people see in full color, and to help the normally sighted to appreciate all…

Artist Ellie Davies spent 7 years in the forests of the UK creating a series of images that place the viewer somewhere between fantasy and reality.

The 10-Step Skincare Regimen and why it’s necessary.

Margaux is fascinated by the intricate work and detail that goes into the making of a single couture gown.

Michelle shared exciting news from Adweek about Sophie Donelson’s new gig as House Beautiful’s Editor-in-Chief.

At VP+C, this month’s color forecast features a charming, yet enigmatic hue – Valspar’s Poetic Purple. Emily Enjoys a Sweet Treat I am normally not a “purple” person, and generally try to stay away from all things this  color,  but there is one thing in the world that makes purple acceptable, and that is Black Raspberry Ice Cream. The instant I saw that Poetic Purple was the color of the month- I was brought back to the many summers I spent working at my father’s ice cream shop in upstate New York. Black Raspberry was undoubtedly one of the most…

Skimmbassador Lisa is thrilled to hear of her favorite newsletter’s recent success. The whole team highly recommends this first AM briefing, which is a great way to ease into the day’s news, or even get your daily fix of top headlines when things are crazy. And, as she’s already smitten with mini fashion marvel Mayhem, Lisa is thrilled to hear that a JCrew Crewcuts collaboration with the super creative 4-year-old is underway. It’s a brilliant PR and marketing move by the brand, and a lovely acknowledgement of the pint-sized artiste’s unusual vision (with a little help from her awesome mom)….

In a world where news travels at the speed of light and untrustworthy sites and sources are all around us, we hope (for the sake of humanity- and for our clients!) that someone is out there objectively evaluating the stuff we buy everyday. Lucky for us, the Good Housekeeping Research Institute (GHRI) serves as an authoritative voice on consumer products, and provides us with the checks and balances we need to select the best of the best. Last week, the VP+C team took a trip to the GHRI — the most prominent consumer product evaluation laboratory in the country. And,…

Interactive campaigns in South Korea inspire all of us to be a hero.

The VP+C team has selected some of the most interesting and informative stories from around the web. Take a look.