This is for everyone who’s dropped a lot of money on a gift to impress a child (or more likely the child’s parents) and suspected that the kid enjoyed playing with the box it came in so much more than the actual gift.
It was this insight that inspired this classic 2008 MasterCard commercial
Now the Chicago Children’s Museum has opened an ingenious pop-up store in tandem with their “Unboxed” exhibit. It’s a retail studio space filled with plain cardboard boxes where children get to create their own toys based on a number of examples on display.
As Chad Mertz, Director of Public Relations for CCM told Time Out Chicago, “It’s a shop filled with more ideas than toys.” He goes on to say, “We wanted to highlight creativity and imagination.”
Technology however is ubiquitous today, and even this hands on, back to basics experience has a virtual reality component that uses a camera and monitor to morph a box into a virtual toy.
