Will is drawn to how Google marketed Google Photos, their photo & video storage solution, by using social media last weekend. With the #paywithaphoto activation, Google’s decal-ed Belgian wafel trucks were located in various parts for passersby (or wafel-seekers) to pay for a wafel by searching for a random photo within a time limit.

Margaret is fascinated by the way THINX is revolutionizing the feminine hygiene industry by creating a leak-resistant, microfiber underwear that eradicates the need for feminine hygiene products. As part of THINX’S mission they are donating via a Buy-One-Give-One model to Uganda-based organization AFRIPads, making reusable feminine hygiene products more accessible to women in developing countries.