Our weekly roundup of stories about public relations, marketing and cool stuff that we thought was worth sharing:

Margaux’s thinking about evolution, so we were very excited to see some renewed energy and enthusiasm for the art of the diorama in this behind the scenes story at the Museum of Natural History from the Times. Just when we thought our children would never see anything that wasn’t cirque-du-soleil A.D.D. proofed or totally digital…

Equally refreshing and wild..the fruit salad tree. That’s right – up to 6 different varieties of fruit on one wildly engineered tree!

Ariel is loving this collab between french blogger Garance Dore and famed stationary guru Anna Bond of Rifle Paper  – open studio event on Bowery + Kenmare this past weekend

Then she’s sharing a visual treat that creates watercolors from your favorite photos.

Lisa’s fascinated by model/actress/techie-philanthropist Lily Cole’s new Impossible app, which allows users to “give-a-wish-get-a-wish” Read more about it in Elle.

From Rachel: Attracting Millennials with doughnuts and DJs? According to the NY Times, the Guggenheim has figured out that the disposable income of this age group are drawn more to social causes as opposed to artistic ones, so they have tailored their methods for luring this key crowd accordingly.

Michelle’s illuminating story is from Design Taxi: We thought our matchbook business cards were cool, but this flashy find may outshine even ours.

Jourdann enjoyed this story from Fast Company that offers, from a neurological standpoint, an explanation for how knowing people’s habits can help sell products or services and keep users hooked.

Until Meghan gets her parents’ permission to post her family’s awkward circa-1987 photo (stay tuned) she suggests you peep this peek at an excellent exhibit spawned by AwkwardFamilyPhotos.com as discovered by Fast Company.