As a marketing strategist focused on digital and interactive media, you’d think that I was impervious to marketing wouldn’t you? Wrong. I admit it, I fall for (usually) good marketing campaigns all the time, and one brand I love is Moleskine. Maybe it’s the connection to Vincent Van Gogh and Hemingway, or just the feel of the thick paper, but I feel lost without a Moleskine notebook.  And the more digital my world becomes, the more I crave at least one real book.

  I’ve always regarded it as magical, the fact that you get on Wi-Fi and physical documents you can read and print come flying into your hands from anywhere on earth, or you see your friend’s vacation photos taken from their phone and uploaded to Facebook in real time. Of course, some part of me realizes that there has to be a cable of some kind that the electrons use to fly across the planet (and under) the seas, but that was all very abstract and vague.

As marketers we know that all age groups are pretty heavy users of social media, yet so many news stories focus on millennials or tech-savvy brands. So it was good to read on Digiday this morning about an unlikely brand like the AARP having a smart social media strategy and engaging their audience to encourage them to think about the AARP when they consider their retirement. Read the full story here.