EVENT DESIGN, CONTENT + PRODUCTION
VP+C masterminded and produced an engaging and buzz-worthy Upfront event in New York (and a smaller scale version in Los Angeles) to introduce Nickelodeon’s exciting and diverse anticipated programming to influential media buyers and the press that cover the industry.
We created a visually stunning environment bringing the brand to life through unique placement of video screens, projections, colored cubes and lighting design. The thrust stage broke the fourth wall and allowed presenters closer interaction with the audience, along with a performance by sensation Justin Bieber.
See Additional Case Studies
The brand took the lifestyle plunge, expanding its offering to include furniture, lighting, rugs, kitchenware and soft goods and called on VP+C to help spread the word.
Preparing to launch two new disparate and highly unconventional reality shows, AMC Networks came to VP+C with the challenge to create pre-broadcast excitement and buzz.
VP+C crushed a seemingly mission impossible when it was charged with shaping the image of an unknown Japanese brand – Moussy – in the midst of Fashion Week.
