Nickelodeon Upfront Event


VP+C masterminded and produced an engaging and buzz-worthy Upfront event in New York (and a smaller scale version in Los Angeles) to introduce Nickelodeon’s exciting and diverse anticipated programming to influential media buyers and the press that cover the industry.

We created a visually stunning environment bringing the brand to life through unique placement of video screens, projections, colored cubes and lighting design. The thrust stage broke the fourth wall and allowed presenters closer interaction with the audience, along with a performance by sensation Justin Bieber.

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