Moussy Japan


VP+C crushed a seemingly mission impossible when it was charged with shaping the image of an unknown Japanese brand – Moussy – in the midst of Fashion Week.

We whipped up a fashionista frenzy among press, influencers and young consumers during the highly competitive week with the creation of “The Moussy Girls” who arrived at exclusive bashes all about town. They stole the show and headlines from the week’s typical newsmakers with a feature in The Wall Street Journal.

Additionally, VP+C designed, constructed and managed a Moussy-branded pop-up store and performance space in the hip Meatpacking District – finding and negotiating the location, designing and building the interior, staffing and operating it for the client.

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