INTEGRATED MARKETING + POP-UP SHOP
VP+C crushed a seemingly mission impossible when it was charged with shaping the image of an unknown Japanese brand – Moussy – in the midst of Fashion Week.
We whipped up a fashionista frenzy among press, influencers and young consumers during the highly competitive week with the creation of “The Moussy Girls” who arrived at exclusive bashes all about town. They stole the show and headlines from the week’s typical newsmakers with a feature in The Wall Street Journal.
Additionally, VP+C designed, constructed and managed a Moussy-branded pop-up store and performance space in the hip Meatpacking District – finding and negotiating the location, designing and building the interior, staffing and operating it for the client.
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The brand took the lifestyle plunge, expanding its offering to include furniture, lighting, rugs, kitchenware and soft goods and called on VP+C to help spread the word.
Preparing to launch two new disparate and highly unconventional reality shows, AMC Networks came to VP+C with the challenge to create pre-broadcast excitement and buzz.
Part of the Rudin Management Company’s portfolio of commercial properties, Forty One Madison is known as the global address for wholesale tabletop showrooms.