PUBLIC RELATIONS + EVENTS
The kate spade new york look is iconic and beloved for its witty, whimsical fashion collections by a base of loyal consumers. In 2016, the brand took the lifestyle plunge, expanding its offering to include furniture, lighting, rugs, kitchenware and soft goods and called on VP+C to help spread the word.
Our team’s approach, targeting both end-users and the professional interior design community, helped deliver the big splash the client had come to expect, with a steady stream of media coverage flowing beyond the initial launch and establishing this new division of the company as a vital pillar.
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Preparing to launch two new disparate and highly unconventional reality shows, AMC Networks came to VP+C with the challenge to create pre-broadcast excitement and buzz.
VP+C crushed a seemingly mission impossible when it was charged with shaping the image of an unknown Japanese brand – Moussy – in the midst of Fashion Week.
Part of the Rudin Management Company’s portfolio of commercial properties, Forty One Madison is known as the global address for wholesale tabletop showrooms.
