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Kate Spade New York

PUBLIC RELATIONS + EVENTS

The kate spade new york look is iconic and beloved for its witty, whimsical fashion collections by a base of loyal consumers. In 2016, the brand took the lifestyle plunge, expanding its offering to include furniture, lighting, rugs, kitchenware and soft goods and called on VP+C to help spread the word.

Our team’s approach, targeting both end-users and the professional interior design community, helped deliver the big splash the client had come to expect, with a steady stream of media coverage flowing beyond the initial launch and establishing this new division of the company as a vital pillar.

See Additional Case Studies

AMC Networks

Preparing to launch two new disparate and highly unconventional reality shows, AMC Networks came to VP+C with the challenge to create pre-broadcast excitement and buzz.

Moussy

VP+C crushed a seemingly mission impossible when it was charged with shaping the image of an unknown Japanese brand – Moussy – in the midst of Fashion Week.

Forty One Madison

Part of the Rudin Management Company’s portfolio of commercial properties, Forty One Madison is known as the global address for wholesale tabletop showrooms.