Forty One Madison


Part of the Rudin Management Company’s portfolio of commercial properties, Forty One Madison is known as the global address for wholesale tabletop showrooms. With more than 115 premier brands in one location, the building is home to The New York Tabletop Market — a twice-yearly trade show where retailers make their seasonal buys for china, crystal, flatware, gifts, decorative accessories and more.

To maintain The New York Tabletop Market as a “must attend” trade event and attract new constituencies to Forty One Madison, VP+C engineered a strategic marketing program comprising unique, targeted events, thought-provoking programming, and inspiring content creation. The team writes and produces the market’s popular newsletter, bringing a fresher take to traditional communication.

VP+C has ushered the building into the Social Media era, creating an easily navigable App plus building and managing Facebook and Instagram platforms and strategies, keeping content robust and relevant, and progressively growing an engaged following from the tabletop, retail, hospitality and design worlds and beyond.

See Additional Case Studies

Kate Spade

The brand took the lifestyle plunge, expanding its offering to include furniture, lighting, rugs, kitchenware and soft goods and called on VP+C to help spread the word.

AMC Networks

Preparing to launch two new disparate and highly unconventional reality shows, AMC Networks came to VP+C with the challenge to create pre-broadcast excitement and buzz.


VP+C crushed a seemingly mission impossible when it was charged with shaping the image of an unknown Japanese brand – Moussy – in the midst of Fashion Week.