Forty One Madison


Part of the Rudin Management Company’s portfolio of commercial properties, Forty One Madison is known as the global address for wholesale tabletop showrooms. With more than 115 premier brands in one location, the building is home to The New York Tabletop Market — a twice-yearly trade show where retailers make their seasonal buys for china, crystal, flatware, gifts, decorative accessories and more.

To maintain The New York Tabletop Market as a “must attend” trade event and attract new constituencies to Forty One Madison, VP+C engineered a strategic marketing program comprising unique, targeted events, thought-provoking programming, and inspiring content creation. The team writes and produces the market’s popular newsletter, bringing a fresher take to traditional communication.

VP+C has ushered the building into the Social Media era, creating an easily navigable App plus building and managing Facebook and Instagram platforms and strategies, keeping content robust and relevant, and progressively growing an engaged following from the tabletop, retail, hospitality and design worlds and beyond.

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