Meet our team

Creative and tenacious describe our team members, who follow our philosophy of never taking ‘no’ for an answer in their pursuit of the best for our clients.

Lisa Jasper

Principal, Chief Innovation Officer


Lisa, VP+C’s chief innovation officer, has been putting an inventive twist on client campaigns and activations since her early days as marketing manager at the New York Design Center, where she honed her hands-on, no-detail-too-small approach to public relations and events.

With art and antiques in her blood and a passion for interiors, she brings extensive knowledge of the design world and diverse experience to her position. Previously an account manager at Sparks Philadelphia, she developed and executed events, marketing programs and press launches in the U.S. and abroad for clients including adidas, TaylorMade, GE, the Commonwealth of Pennsylvania and Chantelle lingerie.

Mark Veeder

CEO, Chief Creative Officer


Passionate and visionary, Mark has grown VP+C from the ground up to be an agency that pulls off miraculous marketing feats, fêtes and phenoms. No surprise, though, since this serious hobbyist gardener is as apt at cultivating lush landscapes as well as blockbuster ideas.

His PR and Event Marketing businesses took root in 1991 after he left the monolithic PR agency Burson-Marstellar, and these entrepreneurial enterprises have flourished ever since.

Margaux Caniato

Principal, Chief Brand Officer


Named VP+C’s Chief Brand Officer in May 2010, Margaux’s addition to the management team marks a reunion of sorts. In 1999, she was a V+P account manager, leaving the following year for Liz Claiborne Inc. and what is best described as a meteoric rise in marketing communications and brand stewardship.

Both at Liz Claiborne, and subsequently at Target Corporation, where she joined in 2004, she was part of the team behind design partnerships in multiple consumer channels.

Meghan Dockendorf

Account Director

Sara Gardner

Manager of Content and Special Projects

Myung Kim

Design Director

Sonia Portaluppi

Account Executive

Michelle Shen

Vice President

Yelena Sirotin


Gavin Strumpman

SVP, Digital & Strategic Marketing

Jamie Weissman

Account Executive

Esther Perman

Principal, Chief Editor


With untiring tenacity and drive, Esther has been a goal-setter—and achiever nearly her whole life. No surprise that she decided on a career in PR and has a rare Masters Degree in the discipline. But, it’s her nearly four decades of experience that have earned her the stripes and the respect of the clients, press and peers she works with daily.

She has scaled some amazing peaks in the profession, helping to launch new brands and reinvigorate classic standards, orchestrating ingenious publicity blitzes, and attaining headline news. Before partnering with Mark in 1998 (they began collaborating on business and sharing accounts seven years earlier), Esther handled corporate giants such as Seagram, Baccarat and Omega Watch.