Meet our senior team

Creative and tenacious describe our team members, who follow our philosophy of never taking ‘no’ for an answer in their pursuit of the best for our clients.

Mark Veeder

CEO, Chief Creative Officer


Passionate and visionary, Mark has grown VP+C from the ground up to be an agency that pulls off miraculous marketing feats, fêtes and phenoms. No surprise, though, since this serious hobbyist gardener is as apt at cultivating lush landscapes as well as blockbuster ideas.

His PR and Event Marketing businesses took root in 1991 after he left the monolithic PR agency Burson-Marstellar, and these entrepreneurial enterprises have flourished ever since.

Margaux Caniato

Principal, Chief Brand Officer


Named VP+C’s Chief Brand Officer in May 2010, Margaux’s addition to the management team marks a reunion of sorts. In 1999, she was a V+P account manager, leaving the following year for Liz Claiborne Inc. and what is best described as a meteoric rise in marketing communications and brand stewardship.

Both at Liz Claiborne, and subsequently at Target Corporation, where she joined in 2004, she was part of the team behind design partnerships in multiple consumer channels.

Michelle Shen

Executive Vice President

Yelena Sirotin


Gavin Strumpman

SVP, Digital & Strategic Marketing