PUBLIC RELATIONS LAUNCH
We were charged with creating a public relations program for a dazzling design material—Bisazza glass mosaic tile— which deserved a dazzling introduction to the American market. And then keeping the publicity at peak levels to ignite a true love affair among architects, interior designers and consumers with this Italian resource.
It’s hard to top the Academy Awards for glitz and glamour, so this is where we launched Bisazza, incorporating it into the décor we were tapped to design for Oscar’s 70th Anniversary at the Governors Ball. The jewel-like mosaics were featured in custom-built tabletops and lighting, and in coasters that were part of the goody bags for guests. Bisazza also made history that night, dressing two eight-foot-tall Oscar statues in its gold mosaics—the first time the icons wore anything other than spray paint! These are now on exhibit at the Academy of Motion Picture Arts & Sciences museum in Hollywood.
And, now, largely because publicity carried the marketing load in the absence of steady advertising, Bisazza is practically a generic for glass mosaic tile.