Experiential Marketing and Branded Environment for TED

TED

BRANDING AND EXPERIENTIAL MARKETING

 

CHALLENGE

VP+C in New York was charged with creating and executing an overarching branding and design platform to denote each social space, as well as to design experiential environments for three sponsors at the Long Beach event.

SOLUTION

Created and executed an overarching event branding and design platform to denote each sponsored social space and designed environments for sponsors Shell, SyFy and AT&T.

Designed and developed monumental beacons 14 feet high, each displaying the name of and evocative imagery to communicate both the mood and function of each space.

 


SEE SIMILAR CASES

Experiential Marketing Environment for TED Long Beach by VP+C New York
Branded Environment for ShellThe Library space designed for the eventBranding and Signage by VP+C for the Event