Shu Uemura

SALES MEETING AND PR LAUNCH

CHALLENGE

To create an immersive environment that both inspired and motivated the Shu Uemura sales team and embodied the high-style brand.

SOLUTION

Created a sleek, stark, and modern space that embodied the essence of the Shu Uemura brand in New York’s Milk Gallery.

We produced dramatic 12-foot-high lightboxes that displayed stylish black-and-white photos of models, as well as a surprising product reveal: a 4-inch thick wall of Plexiglas illuminated to unveil the new hair care products, displayed in spaces precision-cut to fit them.

The event also featured a mini salon environment, and a fashion show that included a rare appearance by icon Shu Uemura himself.


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