Connectivity has changed dramatically in the digital age. Emails can only go so far in any PR outreach. A face-to-face meeting with an editor remains the most effective tool in our arsenal. So, how best to make that happen with dozens of key design press based at Meredith Publications in Des Moines, Iowa?
Yes, a visit to Des Moines was the solution, but accomplished in the gutsiest fashion. We retrofitted an RV with the products of as many clients as possible, imaginatively showcasing their newest and most noteworthy designs, and wended our way out west.
Our PR RV became an experiential marketing “vehicle” for driving buzz while illustrating the livability of the products we represent – a far more effective and engaging presentation than sitting across a boardroom table and clicking through a Powerpoint.