OLD NAVY

BRAND RELAUNCH

 

CHALLENGE

Bring the (new) Old Navy brand to life and distinguish it from countless other New York Fashion Week events.

SOLUTION

Created hip, interactive, multimedia event that included 20-foot wide seamless plasma wall, which displayed guests’ names as they arrived.

Video projections, touch-screen kiosks, and custom-created animations immersed the A-list attendees in the new Old Navy brand, while Natasha Bedingfield performed her hits.


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