nickelodeon

UPFRONT

 

CHALLENGE

Produce an engaging and buzz-worthy upfront event in New York (and a smaller-scale version in Los Angeles) to introduce Nickelodeon’s exciting and diverse anticipated programming to influential editors and media.

SOLUTION

Created a visually stunning environment bringing the brand to life through unique placement of video screens, projections, colored cubes and lighting design.

The thrust stage broke the fourth wall and allowed speakers closer interaction with the audience, along with a performance by teen sensation Justin Bieber.

On a side note: This was our first network upfront – we were the dark horse in the RFP process.


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