mohawk

MOHAWK NEOCON SHOWROOM

 

CHALLENGE

Transform the Mohawk Group’s showroom into a branded experiential environment to appeal to the Architect and Designer community at NeoCon Chicago, the largest contract furniture trade show in the US.

SOLUTION

Designed “interrupters” in clear Plexiglas to add interest into the space and create talking points. These served as benches and display vitrines and were developed to be updated to display different marketing messages each season.

At the 2011 launch event we showcased eco-friendly initiatives, while in 2012, we “curated” the space and the vitrines became “trend towers” to display inspirational installations.

Contracted leading designers such as Todd Oldham and Joey Shimoda to create insightful trend presentations on sliding graphic panels.


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