LOVE MERCEDES TOUR
Create an experience to establish a connection between Mercedes and its baby boomer customers that’s relevant and luxurious. Then take it on the road, visiting 16 cities.
Totally immersed guests in the Mercedes lifestyle through state-of-the-art technologies and cutting-edge design in 16 cities around the US in only 16 weeks.
Developed a projection dome and immersive 3D video presentation, integrated luxury product experiences and negotiated sponsorships from Evian, Karastan and Saks Fifth Avenue.