MERCEDES-BENZ

LOVE MERCEDES TOUR

CHALLENGE

Create an experience to establish a connection between Mercedes and its baby boomer customers that’s relevant and luxurious. Then take it on the road, visiting 16 cities.

SOLUTION

Totally immersed guests in the Mercedes lifestyle through state-of-the-art technologies and cutting-edge design in 16 cities around the US in only 16 weeks.

Developed a projection dome and immersive 3D video presentation, integrated luxury product experiences and negotiated sponsorships from Evian, Karastan and Saks Fifth Avenue.


SEE SIMILAR CASES