Karastan

PUBLIC RELATIONS

CHALLENGE

A public relations client who’s been on the journey with Mark Veeder since he ventured on his own in 1991, Karastan continues to look to the VP+C team to keep its name and luxury rug and carpet products top-of-mind among American consumers.

SOLUTION

From a press event with live sheep roaming a Manhattan sculpture garden for the launch of Sisal Wool…to red carpet (yes, Karastan, of course) moments such as those at Sundance or actress Mariska Hargitay’s annual Joyful Heart fund raiser…to snagging a “Made in America” segment on the Travel Channel…VP+C keeps the coverage constant for this long-running client. No surprise that we’ve now integrated an aggressive Social Media campaign into the mix, managing Facebook, Twitter and Pinterest with increasing follower engagement.


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