JOE FRESH

POP-UP STORE AND MARKETING


CHALLENGE

Create a U.S beachhead for this vibrant Canadian retailer of affordable fashions upon its first foray into the American market with the opening of a high profile summer season pop-up store in East Hampton.

SOLUTION

VP+C not only designed and executed the store, we also trained the staff and managed the retail operation. The sleek white store was up and running in six weeks. The design incorporated a large topiary wall branded Joe Fresh.

Our brand ambassadors offered beachgoers rides in branded pedicabs, and the weekend promotions featuring gourmet ice-cream sandwiches were a huge hit.


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