jcpenney

SPRING LAUNCH

CHALLENGE

To showcase JCPenney’s new line of fashions created by five leading designers to a stylish audience of media, investors, and VIPs.

SOLUTION

Created fun, fresh, and hip fashion show that celebrated lines from designers such as Kimora Lee Simmons and Nicole Miller.

Entryway lined with bright flowers and faux grass with upside down Gerber daisies, while three large LED walls displaying custom-designed animated graphics backed the catwalk.


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