dyson

THE BALL LAUNCH

 

CHALLENGE

Launch the new Dyson “The Ball” vacuum cleaner, while informing and entertaining guests about its revolutionary technology and ease of use.

SOLUTION

Designed, engineered and manufactured groundbreaking 90’ high inflatable “ball” museum structure in just two months, which captured the essence of the technology.

Developed microbiology lab to educate guests, produced documentary film on inventor James Dyson and immersed guests in 3D brand presentation within a geodesic dome. The exhibit toured to other U.S. cities.


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