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POP-UP STORE AND MARKETING

CHALLENGE

Make noise and attract attention to push an unknown Japanese brand front and center with the fashion press, influentials and young consumers.

SOLUTION

Whipped up fashionista frenzy during Fashion Week with creation of “The Moussy Girls” who arrived at exclusive bashes all about town.

Stole the show and headlines from the week’s typical newsmakers (Wall Street Journal). Grew Facebook fan base to 7,000 in one week.

“Birthed” a pop-up store and performance space in the hip Meatpacking District – finding and negotiating the location, designing and building the interior, staffing and operating it for the client.


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