benjamin moore

COLOR CARE ACROSS AMERICA

CHALLENGE

Associate the paint brand with the empowering impact of color by providing uplifting color paint makeovers for emergency shelters- one in each state – while bringing attention to the issue of homelessness in America.

SOLUTION

Orchestrated and managed the myraid moving parts of this ambitious four-month campaign including pre-painting coordination with each shelter, local mayor’s office, press and media.

Deploying VP+C staff to each market, obtained voluminous TV and print coverage. To track the progress state-by-state, developed a Facebook App featuring mini video documentaries and imagery of each makeover, all collected on site by VP+C staf


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