benjamin moore

BRANDING AND EXPERIENTIAL DESIGN

CHALLENGE

To create excitement among shelter magazine editors, interior designers, and architects about the new Benjamin Moore Aura paint line.

SOLUTION

Designed an event featuring live painters to dramatically demonstrate the Aura line’s unique characteristics: guests tested the paint’s unique colorfast properties with a “white glove” test.

The brand received great media exposure in major both consumer and trade publications including Good Housekeeping, Robb Report and even Popular Science ran a feature on the technology behind the paint.


SEE SIMILAR CASES