arhaus

MANHATTAN FLAGSHIP OPENING

 

CHALLENGE

Launch the furniture retailer’s first NYC outpost, a 28,000-square-foot store in the Meatpacking District in a climate of economic instability, especially in the home furnishings category.

SOLUTION

Conceived and produced exclusive grand opening experience exemplifying the store’s unique “retail is theater” philosophy with a rare performance by Crosby and Nash playfully leveraging their iconic hit “Our House.”
Netted significant exposure and feature stories in top business, architecture and design publications including Crain’s, Elle Décor, Architectural Digest, New York Magazine, New York Daily News and The Washington Post.


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