AMC

POP UP EXPERIENCE,

DIGITAL AND SOCIAL MEDIA

 

CHALLENGE

Develop an experiential marketing program and digital platform to launch two new television shows in NYC for AMC: Immortalized, a Project Runway like contest for taxidermists and the new reality series Freakshow.

SOLUTION

Created a pop-up experience featuring three separate environments: traditional taxidermy in a clean white museum-like room; rogue taxidermy in an entirely black room and Freakshow in a red space like a carnival tent.

Hyped the pop-up with a peep-show window that impelled the midtown crowds to take a look.

Designed and developed an app called Mount Me, which allowed visitors to the website to insert their images into fantastical mounts and share the resulting image on social media. In the first week, more than 10,000 fans were mounted.

Brought in New York fashion designer Cesar Galindo and produced a fashion show featuring his latest collection paired with whimsical taxidermy hats by Beth Beverly.


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